Porsche Singapore has officially moved into its new home at Guoco Midtown! The new two-storey showroom, spanning almost 8,500 square feet, serves to create an experience that goes beyond simply selling a car.
This all-new retail format, dubbed Porsche Studios, aims to create warm and welcoming environments that create new and convenient ways for customers and fans to engage with the brand. And for Porsche Centre Singapore, development teams at Porsche AG and Porsche Asia Pacific worked closely with local representatives to create a uniquely Singaporean experience.
This has been done through the incorporation of unique features, such as the inclusion of Peranakan motifs throughout the space. The aim is to bring the brand closer to customers and fans than ever before.
At the welcome area on the first level, tribune seating spaces can be converted to an intimate fireside chat setting, providing a transformative space where innovators and entrepreneurs can share and exchange ideas with like-minded individuals.
Next to the space, a new Porsche Lifestyle concept store starts with a walkthrough ‘tunnel’, filled with creative displays – this new retail concept is the first of its kind in the Porsche world. The new Porsche Studio Singapore also features a built-in car hoist within its premises for moving cars around the Studio – another unique concept in the Porsche world.
It fulfills both form and function with its presence. On the second floor of the showroom, more modular spaces can be configured in different ways to enable a diverse range of activities. Porsche has also equipped this space with two state-of-the-art simulator rigs.
Should one get hungry whilst lost in history, literature or work, the Café Carrera, operated by Baker & Cook, is just a few steps away – another world-first concept within a Porsche Studio. An inviting menu of food and artisanal coffee means Porsche enthusiasts can indulge in delectable offerings crafted to fuel both body and spirit, all while surrounded by the allure of iconic sports cars.
The new Porsche Studio Singapore aims to provide an unparalleled purchase experience for those interested in buying a new Porsche. On the premises, customers can configure models on request, or arrange test drives of their desired sports car.
In addition, customers can individualise their dream car in the Porsche Exclusive Manufaktur corner, where hundreds of Paint-to-Sample swatches can be seen next to exclusive leather options. Once a dream car has been configured, customers can then go to private consultation areas for advanced discussions.
You can visit Porsche Studio Singapore at the following address!
Guoco Midtown
128 Beach Road, #01-12
Singapore 189774
Operating Hours:
10:00am to 8:00pm daily
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