Eurokars Group is celebrating a significant milestone with the grand opening of two state-of-the-art facilities: the BMW Eurokars Flagship Centre and MINI Habitat.

Located at 29 and 27 Leng Kee Road, these new establishments aim to enhance customer experiences and align with the BMW Group’s vision for a personalised car-buying journey.

The six-story BMW Eurokars Flagship Centre features a curated showroom, customer lounge, and delivery suite. It includes an Emotional Virtual Experience (EVE) player, allowing customers to visualise their desired car configurations and create personalized digital brochures. This innovative design fosters interaction and connection, making the car-buying process seamless.

MINI Habitat serves as a cozy haven reflecting the brand’s vibrant philosophy. The revitalised Leng Kee showroom will be their new permanent home, moving back in from their temporary MINI Pitstop pop-up store launched last year. In the revamped space, customers can customers can explore car configurations at their own pace at one of three dedicated EVE corners. The facility includes a lifestyle-oriented environment, hospitality lounge, and delivery suite, all designed to ensure a comfortable customer experience.

Both facilities share an integrated service reception, streamlining maintenance scheduling and customer inquiries for BMW and MINI vehicles. Additionally, Eurokars has opened the BMW Eurokars Fast Lane Service Centre at 27A Tanjong Penjuru, providing comprehensive aftersales support for all of the BMW group brands.

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